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Bernard Loomis : ウィキペディア英語版 | Bernard Loomis Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called ''Star Wars'' to the toy shelves. Every toy company he worked for (Mattel, General Mills, and Hasbro) became "the world's largest toy company" during his tenures in each company. He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his ''Close Encounters of the Third Kind'' into figures. ==Early years== Loomis was born on July 4, 1923 in the Bronx under poor conditions. He didn't have toys of his own, but enjoyed baseball playing cards. In 1942 during World War II, Loomis served in the Army Air Forces in the Philippines. After the war, he attended New York University. During the 1950s, Loomis became a salesman who represented numerous toy manufacturers to retailers such as Toys R Us and Sears becoming a partner in a small sales firm, Samilson-Loomis ().
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Bernard Loomis」の詳細全文を読む
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